Due to our recent work with augmented reality, Microsoft recently extended a special invitation to InnovatAR to learn more about the HoloLens mixed reality HMD at their offices in Fargo, ND.

Augmented reality (AR) is a term you’ve likely heard a lot about lately. Nearly all sectors of industry are invested in unlocking its potential and experts agree that it will continue to flourish in years to come. So, what exactly is AR – and why does it matter?

When virtual reality (VR) tech first emerged, experts were concerned that its advancement could cause major economic pitfalls for the travel industry.