Even in today’s increasingly digital world, conventions are growing in popularity. Convention centers across the world continue to set record attendance numbers year after year – and many conventions themselves grow annually.
There’s never been an easier time to gather with like minded people on shared interests, occupations, or aspirations. It’s clear that the events industry is booming, but augmented reality (AR) is a fuel that some conventions are adding to the fire.
Your experience at a modern-day convention looks nothing like that of a gathering from ten years ago. And with the rapid progress of AR, it’s likely that today’s events will be just as unrecognizable as those of five years into the future. Augmented reality at conventions will improve the established ways that people share information, display & interact with exhibits, and network with their peers.
Read on to discover how companies use AR to enhance an event experience for attendees, presenters, and exhibitors.