Episode 2 Description & Notes
InnovatAR team members Ed Sargent, Zander Mabin, and Nick Kramer are back for Episode 2 of AR Chat. This time they talk about the different types of augmented reality (AR). Get to know the differences between marker-based and markerless AR, see some of this technology in action and learn how it can apply to your business strategy.
AR (and other technology) examples mentioned or seen in this video:
InnovatAR – AR-enabled Business Cards
Niantic & Nintendo – Pokémon Go video game
Snapchat – AR filters
Philips Healthcare – Google Glass proof of concept
InnovatAR – Bismarck Larks AR-enabled game day program
MABU – AR Christmas card.
Simultaneous localization and mapping (SLAM) algorithims
Playground (from Google) – AR ‘stickers’ mobile app
About AR Chats
The news cycle on augmented reality can be confusing or overwhelming to an outsider. InnovatAR is here to help. We want more folks to understand why our team is so excited about this emerging technology. Its applications are numerous and it’s ready to revolutionize business, marketing, and how we communicate at-large. We’re releasing a 6-part video series titled the AR Chats. It will deliver informal but informative discussions featuring experts in augmented reality.